Top 5 Reasons Your Business Needs Custom Swag

Have you been considering getting your business logo on some custom swag items? Maybe you've been considering pens or keychains or t-shirts but can't decide to pull the trigger. Let us cover a few of the top reasons why you should go through with it!

1. Brand Recognition

Having an easily identified brand is incredibly valuable to inspire trust and encourage loyalty with your customer base. When people recognize branding or a logo they are often more likely to make a purchase with that company versus one who they have never seen before.

2. Exposure

People hold onto swag they receive, often for many years after they get it! Your branding will reach much further and for much longer than any billboard or ad on television. That keychain with your logo on it could catch the eyes of hundreds of potential clients, planting the seed of your business for them to reach out to.

3. Customer Loyalty

Who doesn't love getting free stuff? Especially when it is functional or good quality. Customers love receiving swag, when they are given swag they feel like they are being valued as a customer. That feeling of being valued is key to generating true customer loyalty.

4. Employee Engagement

Its not only your customers who will love your swag! Employees may sometimes be even more excited to rep the brand if they are proud of who they are working for. Plus the fun of receiving cool new gifts is a great way to engage with your employees and - you guessed it - make them feel valued!

5. Subtle but Effective Advertising

Many customer find certain methods of marketing and advertising to be too 'in your face'. A new keychain, tumbler or a cool hat with a tasteful logo on it is a lot more appealing to many consumers. The subtly of it goes a long way!